Thursday, 18 July 2019 08:44

Virgin Holidays’ decision on marine mammal visits is misguided and wrong


The following media statement can be attributed to Paul Boyle, Ph.D., National Director, American Humane Certified™:

“Virgin Holidays’ decision to no longer sell tickets to facilities with dolphins, whales, and porpoises is misguided and wrong. Marine mammals can live humanely in human care when following established animal welfare measures that help ensure proper treatment.”“American Humane, the country’s first, national humane group and the world’s largest certifier of animal welfare and well-being, conducted independent reviews of SeaWorld and Discovery Cove, both of which passed our rigorous certification assessment audits. Virgin is wrong on this issue and apparently made its decision absent any science or real expertise. Virgin’s ethically driven customers should be disappointed that the company’s decision will negatively impact conservation efforts and hinder efforts to educate and inspire thousands of children about the importance of marine mammal protection, environmentalism and conservation.”

About American Humane

The Humane Certified™ program is the first certification program solely devoted to helping verify the welfare and objectively good treatment of animals living in zoos, aquariums, and conservation centers across the globe. The program enforces rigorous, science-based and comprehensive criteria for animal welfare and well-being, developed by an independent Scientific Advisory Committee comprised of world-renowned leaders in the fields of animal science, animal behavior, and animal ethics.

American Humane is the country’s first, national humane organization, founded in 1877. For more information, please visit