The Loro Parque company will turn off the lights this Saturday, 24th March, in support of the ‘Earth Hour’, an initiative by the World Wildlife Fund (WWF). All three parks, Loro Parque, Siam Park and Poema del Mar, will be switching their exterior lights off between 8:30 pm and 9:30 pm in order to support the efforts of raising awareness about the climate change and its negative effect on the biodiversity, a cause with which a company has a firm commitment.
According to the WWF, this campaign goes beyond a symbolic act of turning off the lights during one hour. Over the time, it has turned into a major global movement to address a problem that affects every one of us: the climate change. Since the start of the ‘Earth Hour’ in Sydney in 2007, thousands of cities and towns have turned their lights off in solidarity with the initiative. At the same time, social networks lit up in an effort to encourage all the governments around the world to take active political measures regarding the energy issue.
The Loro Parque company maintains a strong commitment with the protection of the biodiversity and, for that reason, it implements through Loro Parque Fundación numerous environmental projects around the world. From the energy saving perspective, one of the main company initiatives was a creation of its own photovoltaic plant, which allows to reduce emitting of more than 2 000 tons of CO2 into the atmosphere every year (which is equivalent to the emission from about 800 cars).
The climate change is a complex problem and one of its most dramatic effects is the loss of biodiversity. This serves as the principal reason for the company to join to the ‘Earth Hour’ initiative and, thus, reinforce its own efforts realized on a daily basis: raising awareness about this problem and encouraging the public to support the investigation work for the preservation of the environment. In addition to turning off the lights, Loro Parque, Siam Park and Poema del Mar, through their respective social network profiles will be encouraging the public to join this initiative, in order to achieve a bigger impact in an effort the situation on our Planet.